Ocha Temple

Moodboard

This was a school project to create a Corporate Design (short: CD) for a fictional music-bar.

My fictional music-bar was called «Ocha Temple». «Ocha» is japanese for tea; tea temple. It’s a music-bar, where you can do Karaoke, relax, learn how to do sushi, eat sushi, drink tea, how to massage and so on. I realized, we have too much stress in our daily life and to reduce that stress, people go home, eat something they like, if healthy or not and watch TV. So as an alternate option, there should be places, where you can eat and drink healthy and come back to your senses. A spiritual place which isn’t only for japan-freaks, but also for people, who just want to relax.

We had to create a styleguide, logo, three posters with line-ups (each per month), an image video and a website. We only got four days to create all of this, but luckily we could make the moodboard and styleguide beforehand. It was an intense week, but it also was fun and time literally flew!